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AI Strategy

Playbook

Stop Guessing. Prepare for AI Now.

The companies that move first will not be the most informed. They will just be the ones who started.

09/10/2025
8 min read
Prepare for AI

In 1928, a Wall Street operator became convinced the market was going to crash. He did not spend the next year trying to nail the exact date. He sold everything and got out.

His friends kept asking him when. He thought that was insane. Once you accept the premise, the only sane move is to act. Debating the calendar while doing nothing is not caution. It is cowardice dressed up as patience.

The S&P was up 38 percent that year. Leaving early cost him something. Staying would have cost him everything.

The debate is wrong

Smart people are spending real energy arguing about whether AI disruption is coming in 2027 or 2031. Whether white collar jobs disappear gradually or overnight. Whether this is the real thing or another hype cycle.

That debate is not wrong. It is just not useful.

The useful question is not when. It is what you do while you wait.

What the horses can tell you

For 200 years after the steam engine was invented, horses did not notice. Progress was slow and steady. Then between 1930 and 1950, 90% of the horses in America were gone. Two decades. An entire species of labour, gone.

Progress was steady. The displacement was sudden.

Computer chess followed the same curve. In 2000, a grandmaster won 90% of games against computers. Ten years later, the same grandmaster lost 90%. The models improved incrementally for decades. The crossover happened fast.

AI is on the same curve. The models improve every few months without stopping. The crossover is not a distant scenario. It is a direction you are already travelling in.

The question is not whether you will feel it. It is whether you will have moved before you do.

Three stances, none useful

Most people fall into one of three camps.

Doomers predict collapse and lose credibility when it does not arrive on schedule. Dreamers tell everyone to quit their jobs and wait for the post-labour utopia. Deniers treat current models as glorified autocomplete and get back to their spreadsheets.

All three are passive. None of them change anything.

What to actually do

Own something. AI entrenches capital owners. If you are only selling labour, you are on the wrong side of that equation. Build assets. Build IP. Build things that compound.

Use AI until it feels unfair. The window where AI gives you asymmetric leverage over competitors who are not using it aggressively is open right now. It will not stay open.

Coach the next generation differently. Domain expertise plus AI is the combination that compounds. Raw credentials without that pairing are getting cheaper every year.

Stop waiting for the obvious moment. The Jews who left Germany early lost some social standing and comfort. The ones who waited for it to be undeniable often waited too long. The lesson is not about panic. It is about understanding that precision on timing matters far less than decisiveness once you accept the direction.

The rewrite is already in progress

AI is displacing the worker economy. Not eventually. Now, unevenly, quietly, in pockets. The companies that are already running agents internally are not talking about it. They are laying off 30% of staff and calling it restructuring.

We are maybe 10% into this transition.

Stop asking when. Start preparing like it already happened.

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