We started Rifoa because we think we are approaching the most significant transition in human history, and I wanted to be useful during it. Here is what I actually believe is happening.
The purchasing power of a billionaire, for everyone
A billionaire can hire 100 specialists. A lawyer, an accountant, a data analyst, a procurement expert. They run at his instruction, continuously, at scale. Until recently, that kind of leverage was only available to people with that much capital.
AI agents change the denominator. A single operator with a fleet of agents can produce what used to require a hundred people. Not because they are working harder. Because the leverage finally arrived. This is not a metaphor. It is arithmetic. And it is already happening.
Robotics is next
The large language model moment happened in late 2022. Before it, AI was a research curiosity. After it, anyone could use it. Robotics will have the same moment. My estimate is within two years.
When it does, the physical world gets automated the way the digital world already has been. A 40-year-old HVAC engineer with 20 years of experience will watch a robot suggest a better installation route than the one he was about to use. That moment, for some people, will be the start of something much larger than a career conversation.
These models are going to AGI
I know that is a strong claim. The models can already solve unsolved problems in mathematics. They write production code. They reason across domains. They improve every three months without stopping.
The remaining gap is not intelligence. It is reliability, memory, and physical grounding. The first two are engineering problems being solved in real time. The third is what robotics provides. There is no wall coming. There is a slope, and we are already on it.
What this is actually pointing to
This is the part most AI companies do not talk about. As the models improve, as robotics matures, as agents absorb more of the work humans currently spend their lives on, something unusual becomes available at scale: time and space to ask harder questions.
The plumber watching the robot work will eventually stop and ask what his role actually is. The HVAC engineer freed from repetitive physical labour will ask what remains underneath the job. That question, for people with a certain disposition, does not stop at career planning. It goes further. What is the thing doing the thinking? What is awareness, exactly? What is left when the noise is removed?
I run a small experiment on the side, a global chat room designed to explore whether collective human interaction can surface something resembling emergent awareness. It probably sounds strange coming from an automation company. But it is the same curiosity underneath everything I build.
Reducing suffering is the practical version of that question. If people are not buried in manual work, if basic needs are met by intelligent systems, the space opens up for something beyond survival. That is what I am trying to point toward. Rifoa is the mechanism. The destination is further upstream.
What we are doing right now
We work with UAE enterprises to move manual workflows to agents. Finance, operations, sales. One workflow at a time. We come on site, map what exists, remove what should not exist, and automate what remains.
The vision underneath is a world of many small, lean companies. Each run by a handful of people overseeing agents rather than doing the work themselves. High revenue per person. Low overhead. Work that is actually worth doing.
If this resonates, you know where to find us.